Barking up the wrong tree

I got an email today from a website called bark.com.  Their business is ‘lead generation’, and they want me to use their services…

‘Lead generation’ is basically a service where they charge for a list of potential clients.  In their email, they say that they are different to other services as they ‘check that leads are relevant’.

Sounds great, doesn’t it?

Well, let’s analyse it.

They have sent the email to me, but addressed it to a business I have nothing to do with, any more.  I get a lot of emails for this business, because my email address is in the code for their site – I designed it, over a decade ago.
So, they have either trawled the web looking for email addresses,  or they have bought a list of email addresses, which they then send emails to.

Neither of those sounds to me as if they make any kind of check for relevance.  How can they?  All they have is an email address.  In my case, it’s not even the email address for the business they think they’re talking to!  The correct email address is on the site, easily locatable for any half intelligent person – but they use a robot, which give them incorrect data.

So, if they can’t get MY details right, how on earth can they be expected to get right the leads they generate?  I mean, they obviously put my incorrect details down as a potential lead.

They want me to pay them for a list of random data that has absolutely no relevance to my needs.  How stupid can you get?

The sad thing is, a lot of people WILL pay them for the list, so they can send out SPAM and hope to get one new sale for every million emails they send.   Businesses rarely care about us, the ones who have to wade through the SPAM – they just want the sale.

I’ll repeat something I’ve said before, and urge you all to follow my lead:

Any business that sends me SPAM will never get a penny of my money.

I have a list of websites that I no longer buy from, simply because they have sent me SPAM.  Oh, I know, THEY don’t think it’s SPAM – they call it direct marketing.
But I will stick with the original definition of SPAM: it is unsolicited email.  If you look up the word ‘solicit’ you will see that every definition boils down to asking – you have to actually state a desire for it to be soliciting.
Direct Marketers believe that ‘expressing an interest’ is soliciting.

To put that in everyday terms away from the internet: if you go into a bakers and ask how much a cream cake is, you have expressed an interest and given them the right to follow you down the street and into your home listing every product they sell non-stop.

Sorry, been so long since I posted I got carried away…



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